We’re excited to announce that PHS Innovate has officially become an ABB Robotics Authorised Value Provider (AVP) – the first company in New Zealand to achieve this prestigious designation. This milestone marks a significant evolution in our 20-year partnership with ABB Robotics and underscores our commitment to delivering world-class end-of-line automation solutions to our customers across Australia and New Zealand.
Building on two decades of excellence
For the past 70 years, PHS Innovate has specialised in designing turnkey palletizing, depalletizing, and material handling systems. Since integrating our first ABB robot in 2005, we’ve consistently chosen ABB’s technology for its reliability, precision, and innovative features in these end-of-line applications.
“We’ve repeatedly selected ABB robots as the best technology to integrate with our systems based on our positive experiences with both their business approach and technology,” says Paul Denton, Managing Director and Owner of PHS Innovate. “Becoming an Authorised Value Provider was the natural next step in our partnership.”
What this means for our customers
Our new status as an ABB Robotics AVP strengthens our long-standing relationship with ABB and enhances our ability to serve you with superior end-of-line automation:
- Enhanced support and collaboration: As an official AVP, we have deeper integration with ABB’s comprehensive support system, including both local specialists and global experts, ensuring we can tackle even the most complex end-of-line automation challenges.
- Optimised implementation: Our formalised partnership allows us to work even more efficiently with ABB’s tools like RobotStudio® offline programming and simulation software, resulting in faster implementation and more sophisticated solutions for your palletizing and depalletizing projects.
- Continued access to advanced technology: We continue to leverage ABB’s cutting-edge technologies like the OmniCore robotics control platform, delivering exceptional path accuracy, higher speeds, and reduced power consumption for your automated end-of-line systems.
Meeting today’s market challenges
In today’s challenging labour market, more companies across Australia and New Zealand are looking to automate their end-of-line operations locally. Our enhanced partnership with ABB positions us perfectly to meet this growing demand for palletizing and depalletizing solutions.
“Mounting numbers of companies are recognising the imperative to automate their end-of-line processes, especially given the current political climate and shortage of labour,” notes Paul. “Our AVP status ensures we can continue delivering the most advanced palletizing and depalletizing solutions to address these challenges.”
Expanding our capabilities
This new AVP status strengthens our ability to serve customers with even more sophisticated palletizing and depalletizing solutions. As end-of-line robotics technology continues to evolve, we’re committed to implementing these advancements for our customers in food and beverage, dairy, manufacturing, and distribution industries.
“Our engineering team is focused on developing flexible, adaptable end-of-line systems that meet the specific palletizing and depalletizing needs of each customer,” says Paul. “With our new AVP status, we can leverage ABB’s latest technologies to create even more innovative solutions in our specialised area of expertise.”
Partner with us
As ABB’s first Authorised Value Provider in New Zealand, we’re uniquely positioned to help your business enhance its end-of-line operations. Whether you’re looking to automate a single palletizing process or implement a comprehensive depalletizing system, our team has the specialised expertise, technology, and now the enhanced partnership to deliver solutions that drive efficiency, consistency, and safety.
About PHS Innovate. From our engineering base in New Zealand, PHS Innovate offer customised materials handling products and systems across Australia, New Zealand, and the Pacific region. Whether you’re a multinational company with complex production lines or a smaller business looking to scale up, we build solutions that fit your specific needs. Contact us today to discuss your project.